About
About Taatheer
OUR BRAND STORY
Founded in 2018 as NGO as the Lebanese Association for Educational leadership to work on developing an ambitious educational vision that will produce generations of leaders.
Expanded in 2024 into a company serving the Middle East, providing training, development, and consultancy in education, business, and entrepreneurship.
Vision & Mision
Fostering Tomorrow's Horizons
Vision
To be a center of excellence in training, development, and consultancy—creating Taatheer (impact) by equipping individuals and institutions across society to lead with purpose, grow with confidence, and develop their communities.
Mision
We deliver transformative training, tailored development programs, and expert consultancy to empower people and organizations with the skills they need to thrive. Whether filling the gaps in traditional education or supporting lifelong learning, we prepare all segments of society for a future of impact.
What sets us a part?
Tailored Solutions, Not Templates
No one-size-fits-all here. Every program is tailored to fit unique client needs for maximum impact.
More Than Training—It’s a Journey
Our follow-up coaching ensures learning continues beyond the session, providing ongoing guidance and support.
We're All in This Together
Our team comes from various backgrounds with +20 years of expertise, bringing fresh perspectives from Millennials, Gen Z, and Alpha.
Engaging, Practical, and Fun!
No boring lectures here! Hands-on tools, interactive activities, case studies, role-playing, and simulations ensure real-world application.
Our Trainers
Founder And CEO
ZEINA DBOUK
Zeina Dbouk is an internationally renowned trainer with 20+ years of experience in formal, informal and non-formal education, working with professionals in 30+ countries in the Euro-Med region and beyond. A US-educated expert, she has collaborated with global organizations like the European Union, ALF, YSI Ireland, MICC, ICAE, and Hardwired, leading intercultural initiatives across the USA, Britain, and China.
She has held roles as Vice Principal, Curriculum Director, Consultant, and University Instructor, recognized for transforming theories into practical solutions. As an international consultant and published researcher, Zeina has revitalized struggling educational institutions, achieved accreditations, and led restructuring efforts.
Her dynamic, interactive training sessions inspire participants and equip them with actionable strategies they can apply the very next day.
COO
AYA HNEINI
Aya is a business development professional and licensed pharmacist with a strong track record in driving growth across industries. She holds a Bachelor’s in Pharmacy, an MBA, and an MA in Marketing from London. A Chevening Scholar, she brings a global perspective shaped by world-class training.
With accolades like the Exeter University Commendation and multiple sales champion awards, Aya has managed large-scale projects, negotiated complex deals, and contributed to over $55 million in sales annually. Her expertise spans business development, strategic marketing, sales, and project management.
She has founded youth entrepreneurship initiatives, mentored thousands, and delivered 1,000+ training hours in business development, negotiation, sales, and digital marketing. Aya blends theory with business expertise to provide fresh perspectives and impactful strategies.
Trusted by Leading Organizations
